Lower than a month after Musk takeover, half of Twitter's high advertisers have halted exercise: report

Half of Twitter’s high advertisers seem to have halted their exercise on the social media platform, amid billionaire Elon Musk’s chaotic takeover of the corporate.

Fifty of Twitter’s main 100 advertisers have stopped promoting on the location as of Nov. 21, in response to a current report from the left-leaning media watchdog Media Issues for America. 

A number of of the businesses formally introduced their choice to not promote on Twitter, together with Chevrolet, Chipotle, Ford, Jeep, Kyndryl, Merck and Novartis. The remaining corporations have been recognized by Media Issues’ evaluation as “quiet quitters,” people who beforehand marketed on the social media web site however have stopped for a major interval.

One other seven corporations seem like slowing down their promoting to virtually nothing, in response to the Media Issues report.

The 50 corporations that halted promoting on the platform accounted for greater than $750 million in spending on Twitter in 2022 and virtually $2 billion total since 2020.

Musk finalized his $44 billion acquisition of Twitter late final month and has since led a chaotic transition on the firm. The Tesla and SpaceX CEO mentioned Twitter noticed a “large drop” in income in his first week, as advertisers pulled out over issues about content material moderation.

“Twitter has had an enormous drop in income, as a consequence of activist teams pressuring advertisers, though nothing has modified with content material moderation and we did every little thing we may to appease the activists,” Musk mentioned.

Musk laid off about half of Twitter’s workforce in his first week, claiming he had “no selection” amid the corporate’s poor monetary situation. A number of hundred extra staff resigned in mid-November when Musk gave them an ultimatum — decide to a “exhausting core” work atmosphere or depart.

The billionaire has additionally made adjustments to the social media platform itself, unsuccessfully making an attempt to roll out a paid subscription service for Twitter’s blue verify verification and reinstating former President Trump’s account. Musk has additionally indicated that he plans to reinstate different suspended accounts within the close to future.