Majority of U.S. Twitter customers took a break from the platform in previous 12 months: ballot

The vast majority of Twitter customers within the U.S. mentioned they’ve taken a break from the social media platform this 12 months, in keeping with a Pew Analysis ballot launched Wednesday. 

Sixty p.c of Individuals who’ve used Twitter prior to now 12 months mentioned they took a break from the positioning for a interval of a number of weeks or extra throughout that interval, primarily based on the ballot. 

Thirty-nine p.c of polled Individuals who use Twitter mentioned they didn’t do that. 

The ballot was carried out between March 13-19, roughly 5 months after billionaire Tesla and SpaceX CEO Elon Musk bought the web site.

As Twitter’s new chief, Musk made a number of modifications, together with peeling again misinformation insurance policies and overhauling the blue examine mark coverage by permitting customers to pay for the symbols.

Ladies had been extra doubtless than males to say they’ve taken a break from the platform prior to now 12 months: 69 p.c of girls mentioned took a break from Twitter, in comparison with 54 p.c for males, in keeping with the ballot. 

Sixty-seven p.c of Black customers mentioned they took a break, as did 60 p.c of white customers and 54 p.c of Hispanic customers, primarily based on the ballot. 

The survey didn’t discover important variations cut up by age or political affiliation within the hiatus. 

Final week, Musk introduced the most recent change to Twitter, giving the reins as CEO over to Linda Yaccarino, the previous NBCUniversal promoting chief. 

The ballot surveyed 10,701 folks, and its margin of error is 1.4 proportion factors.