Twitter on Tuesday introduced plans to cut back its ban on political advertisements and permit extra “cause-based” promoting on the platform.
“We imagine that cause-based promoting can facilitate public dialog round essential matters. Immediately, we’re enjoyable our advertisements coverage for cause-based advertisements within the US. We additionally plan to develop the political promoting we allow within the coming weeks,” the corporate’s safety team tweeted.
“Shifting ahead, we’ll align our promoting coverage with that of TV and different media retailers,” Twitter mentioned.
The social media platform banned all political advertisements again in 2019, a transfer championed by Twitter co-founder and then-CEO Jack Dorsey.
Dorsey mentioned on the time that paying to extend the attain of political messages on the platform could make the choice to comply with an account or retweet a publish “compromised by cash.”
The swap to permit the advertisements comes amid plenty of tweaks to Twitter beneath new CEO Elon Musk, whose tenure main the social media large has been rife with controversy.
Simply weeks after Musk’s late October takeover of the corporate, Twitter reportedly misplaced half of its high advertisers, and advocacy teams pushed advertisers to stroll away from the platform over content material moderation issues.
Musk has sought to guarantee advertisers that Twitter would stay steady even beneath lifted content material moderation and different modifications to the platform, like modifications to its consumer verification and cuts to employees.