Twitter relaunching revamped subscription service, costs greater for Apple customers

Twitter introduced it is going to relaunch its subscription service on Monday, though costs might be greater for Apple customers in an obvious jab on the tech big’s charges on in-app purchases.

The social media firm mentioned customers can subscribe to Twitter Blue, which features a blue checkmark, enhancing talents and 1080-pixel video uploads, for $8 per 30 days if bought by means of the net and $11 per 30 days if bought on an Apple machine.

New Twitter CEO Elon Musk has taken intention at Apple’s 30 % fee on in-app purchases, calling it a “secret 30% tax” in a tweet late final month.

“Actually 10 occasions greater than it needs to be,” Musk said of the price in Might.

Musk had additionally sparred with Apple in latest days over considerations that the iPhone maker had threatened to tug Twitter from its app retailer. The Tesla CEO mentioned Apple had “principally stopped promoting” on Twitter and requested if the corporate “hated free speech” in a tweet.

Musk met with Apple CEO Tim Cook dinner on the firm’s headquarters late final month, and Musk indicated that they had resolved their “misunderstanding.”

Twitter additionally introduced on Saturday it is going to start changing an “official” account label given to many distinguished companies with a gold checkmark, whereas authorities and multilateral accounts will obtain grey checkmarks.

Musk has made the paid service certainly one of his hallmark initiatives after taking up Twitter, taking intention on the platform’s legacy verification service that provided blue checks to notable people and types.

However Twitter paused the rollout of Twitter Blue final month after accounts given blue checkmarks by means of the paid service impersonated distinguished accounts, like pharmaceutical firm Eli Lilly and the NBA’s LeBron James.

The paid service didn’t require customers to really confirm their identities to obtain a blue checkmark, and Twitter’s announcement on Sunday signifies customers will now endure a evaluate course of earlier than receiving one, though the specifics of the evaluate stay unclear.

Musk has made a number of main adjustments to Twitter since taking possession of the corporate in late October.

He has laid off greater than half of the corporate’s present employees, reinstated former President Trump’s account and signaled a need to shift Twitter’s income streams away from promoting {dollars}.